ADVERTISING
SELECTED CAMPAIGNS WHERE I LED STRATEGY
SAFE AND SIMPLE INVESTING
CLIENT: BITPANDA
STRATEGY: POSITION BITPANDA AS THE GO-TO INVESTMENT AND CRYPTO PLATFORM IN A HIGHLY SATURATED GERMAN MARKET, WHERE THE MAIN CONCERN FOR CONSUMERS WAS SAFETY AND LACKING KNOWLEDGE.
MY GLASSES, MY SUPERPOWER
CLIENT: FIELMANN
STRATEGY: FIELMANN’S CHALLENGE WASN’T OPTICS, IT WAS RELEVANCE. WE NEEDED TO SHIFT THE BRAND FROM PRODUCT LOGIC TO EMOTIONAL CONNECTION.
the BETTING EVOLUTION
CLIENT: betway
STRATEGY: THE GERMAN SPORTS BETTING CATEGORY COULDN’T BE MORE STEREOTYPICAL. MEN BETTING ON FOOTBALL AND NOTHING BEYOND THAT. FOR BETWAY’S MARKET ENTRY IN GERMANY, THE BRAND HAD TO STAND OUT AND CLEARLY DIFFERENTIATE ITSELF.
TODAY, WE ARE KINGS
CLIENT: KÖNIG PILSENER
STRATEGY: FEW CATEGORIES ARE AS DULL AS GERMAN BEER ADVERTISING. THE SAME CLICHÉS EVERYWHERE: NATURE, GUYS GETTING TOGETHER, TOASTING WITH A COLD BEER. WITH SHRINKING MARKET AND CONSUMERS DRIVEN BY PROMOTIONS, WE HAD TO STAND OUT.
LET’S BE HONEST
CLIENT: HUK-COBURG
STRATEGY: NOBODY THINKS ABOUT CAR INSURANCE. BUT WHEN THEY DO, IT’S HUK-COBURG. AS THE UNDISPUTED MARKET LEADER IN CAR INSURANCE, THE BRAND LEANED INTO CONFIDENT, HUMOROUS MARKET LEADER COMMUNICATION. A COOL INSIGHT PAIRED WITH A DISTINCTIVE TONE
MADE THE CAMPAIGN SO MUCH FUN.
AN ODE TO ALL PENNY-PINCHER
CLIENT: TELE.RING
STRATEGY: WHO’S ACTUALLY PROUD OF BEING A PENNY-PINCHER?
WHO TELLS THEIR DATE THEY’RE ON THE CHEAPEST MOBILE PLAN? THAT’S EXACTLY WHERE WE STEPPED IN — SINGING AN ODE TO EVERYONE WHO ENDS THE MONTH WITH MORE MONEY IN THEIR POCKET, THANKS TO THEIR TELCO TARIFF.
BECAUSE I’M A GIRL
CLIENT: BIPA
STRATEGY: DM DOMINATES AUSTRIA’S DRUGSTORE CATEGORY, WITH BIPA LONG POSITIONED AS THE PERPETUAL NUMBER TWO. TO ACT LIKE A TRUE CHALLENGER THE BRAND NEEDED A CLEAR POINT OF VIEW AND A MEANINGFUL DIFFERENTIATION FROM THE MARKET LEADER. THE INSIGHT: MORE THAN 75% OF BIPA’S CUSTOMERS ARE WOMEN. WE BUILT THE BRAND AROUND A DISTINCTLY FEMALE PERSPECTIVE, POSITIONING BIPA AS A DRUGSTORE ROOTED IN WOMEN’S REALITIES AND EMPOWERING THEM TO BE WHOEVER THEY WANT TO BE.
CHECK THE SACK initiative
CLIENT: AUSTRIAN FOOTBALL ASSOCIATION
STRATEGY: TESTICULAR CANCER IS BY FAR THE MOST COMMON CANCER RISK AMONG YOUNG MEN. AND WHERE DO YOU FIND YOUNG MEN? AT FOOTBALL. BECAUSE HARDLY ANYONE WANTS TO TALK ABOUT THE TOPIC, WE PARTNERED WITH PLAYERS FROM THE AUSTRIAN NATIONAL FOOTBALL TEAM TO RAISE AWARENESS AND ENCOURAGE REGULAR SELF-CHECKS. AFTER ALL, WHO DO YOUNG MEN LISTEN TO?
EXACTLY, THEIR FOOTBALL IDOLS.